Facebook Advertising vs. Boosted Posts

On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help […]

3 Tips to Make Your Website Actually Useful

Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today’s more savvy audiences simply want to get where they are going. So with the priorities of today’s business websites being speed and ease of use, here are […]

How to #Hashtag

How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success. Hashtags […]

Creating the Perfect Social Post

What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow […]

What is Online Reputation Management?

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels. Basically, if it is an online […]

Quality Over Quantity

Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding up a big SOS beacon. You need to be an expert in the field so you […]

What is Digital Advertising and Why Does It Matter?

Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads. Digital advertising has surpassed traditional advertising Just how popular is digital advertising? In 2016, […]

What is Programmatic Advertising?

The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come with me to the world of advertising, where we’ll venture further […]