Call tracking software helps your business learn and grow. It helps you train your staff with customer calls, track your ROI for individual lead sources, and helps you connect with leads that didn’t leave a voicemail. There is an array of ways to use and benefit from call tracking. Here are a few:
1. You Can Better Track ROI
It’s hard to know which lead sources and marketing materials led directly to a conversion. With call tracking, you can assign each lead source a unique phone number. When you know which source your calls are coming from, it’s easier to know which ads are generating the most profit.
2. Understand Your Customers’ Call Habits
When you track every call you get, it’s easy to determine peak times for customers to call. You can also return calls that were missed even if the customer didn’t leave a message. Turn your missed calls into leads and provide extra phone support when call volume is highest.
3. Easy Reporting
Call tracking software produces easy-to-read reports so you can track call duration, caller location, number of calls, first time callers, repeat callers, and more. Knowing this information will help you make informed decisions about your advertising spend and employee performance.
4. Optimize Call Forwarding
Many customers become frustrated when they can’t reach the right person over the phone. With call tracking software, this process can become easy and seamless so you can turn those customers into conversions rather than lost leads.
5. A Smarter Way To Target Marketing Efforts
By tracking your callers’ locations, you can have a better idea of where to increase advertising based on customer demographics.
6. Call Recordings Are A Valuable Tool
Recording calls can give you the insight needed to improve your business. Listen to recorded calls to find your problem areas based on customer complaints. And, of course, listening to call recordings ensures you never miss or overlook a detail from the conversation. Customer satisfaction and return customer rate will improve! They may even leave positive online reviews praising your thoroughness.
7. Track Your Customers’ Behavior Online
Call tracking numbers can be used in print and other outbound marketing, or in your online digital advertising. That’s right, you can track online leads just as easily as any other lead, which is important when the internet is such a vast and teeming place. Track everything, including groups of or individual online ads, single landing pages, and even calls from specific online listings like Google and Yelp.
8. Boost Your SEO
Track your PPC campaign with dedicated call tracking numbers. This will allow you to see which keywords are performing best so you can refine and improve your SEO.
9. Compare Marketing Channels
By understanding which channels lead to more conversions, you can better plan how to spend your marketing budget. You may be surprised by results if certain lead sources perform better than you expected. You don’t know how your online and offline marketing strategies compare until you see the reporting for yourself.
10. Improve Your Staff’s Processes
Listen to recorded calls to determine which employees are performing the best. Use recorded calls as a coaching tool to improve your staff’s performance over the phone.
Now that you’ve read a few of the benefits of call tracking, give us a call to get your program started today. Print or digital, call tracking will help you increase your conversions and customer satisfaction.