Business Website Essentials

Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your unique familiarity with it […]

What is SEO and Why Does It Matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out […]

What are Listings and Why Do They Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included […]

Review Management Best Practices

Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look too good to be true. 95% of consumers suspect censorship […]

How to Avoid Having an Ugly Website

Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at what not […]

3 SEO Tips to Improve Your Keyword Research

Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental. Although you may […]

How to Decide Your Google Ads Budget

When planning your marketing strategy for the year ahead, it’s important to allocate your budget to the different activities and campaigns you’ll be carrying out. Some marketing methods will require little to no investment, whereas others, like Google Ads, require some spending. With a budget in mind for your Google Ads campaigns, you can work […]

Can SEO Increase My Sales?

Business owners go through lots of different strategies and tactics to help them improve their sales. Some work well while others fall flat. There’s no sure-fire way to increase your sales but, when done right, SEO could be one of the best tools in your toolkit. If you’re new to SEO or are struggling to […]