Month: September 2018

Call tracking software helps your business learn and grow. It helps you train your staff with customer calls, track your ROI for individual lead sources, and helps you connect with leads that didn’t leave a voicemail. There is an array of ways to use and benefit from call tracking. Here are a few:

1. You Can Better Track ROI

It’s hard to know which lead sources and marketing materials led directly to a conversion. With call tracking, you can assign each lead source a unique phone number. When you know which source your calls are coming from, it’s easier to know which ads are generating the most profit.

2. Understand Your Customers’ Call Habits

When you track every call you get, it’s easy to determine peak times for customers to call. You can also return calls that were missed even if the customer didn’t leave a message. Turn your missed calls into leads and provide extra phone support when call volume is highest.

3. Easy Reporting

Call tracking software produces easy-to-read reports so you can track call duration, caller location, number of calls, first time callers, repeat callers, and more. Knowing this information will help you make informed decisions about your advertising spend and employee performance.

4. Optimize Call Forwarding

Many customers become frustrated when they can’t reach the right person over the phone. With call tracking software, this process can become easy and seamless so you can turn those customers into conversions rather than lost leads.

5. A Smarter Way To Target Marketing Efforts

By tracking your callers’ locations, you can have a better idea of where to increase advertising based on customer demographics.

6. Call Recordings Are A Valuable Tool

Recording calls can give you the insight needed to improve your business. Listen to recorded calls to find your problem areas based on customer complaints. And, of course, listening to call recordings ensures you never miss or overlook a detail from the conversation. Customer satisfaction and return customer rate will improve! They may even leave positive online reviews praising your thoroughness.

7. Track Your Customers’ Behavior Online

Call tracking numbers can be used in print and other outbound marketing, or in your online digital advertising. That’s right, you can track online leads just as easily as any other lead, which is important when the internet is such a vast and teeming place. Track everything, including groups of or individual online ads, single landing pages, and even calls from specific online listings like Google and Yelp.

8. Boost Your SEO

Track your PPC campaign with dedicated call tracking numbers. This will allow you to see which keywords are performing best so you can refine and improve your SEO.

9. Compare Marketing Channels

By understanding which channels lead to more conversions, you can better plan how to spend your marketing budget. You may be surprised by results if certain lead sources perform better than you expected. You don’t know how your online and offline marketing strategies compare until you see the reporting for yourself.

10. Improve Your Staff’s Processes

Listen to recorded calls to determine which employees are performing the best. Use recorded calls as a coaching tool to improve your staff’s performance over the phone.

Now that you’ve read a few of the benefits of call tracking, give us a call to get your program started today. Print or digital, call tracking will help you increase your conversions and customer satisfaction.

Marketing strategies differ between industries, but Hallen Media has proven success across the board. Some of our most successful clients have been businesses in the home improvement industry. As long as people have homes, those homes will need improvements and repairs! While marketing tactics differ depending on the specific products or services offered, all home improvement businesses benefit from a multiple pronged marketing approach.

Inbound digital marketing is a great tool for collecting leads that are looking for your product online. But don’t discredit the power of direct mail. It’s been around for a long time it is still an effective tool.

Proximity direct mail, also referred to as jobsite radius direct mail, is the ideal way to reach customers near your current jobsite.

• It’s targeted! When you mail to the neighborhood you’re already working in, you’ll reach customers with the same demographics and, likely, with the same needs for your services.
• It’s easy! Send us the address of your next job and we will curate a mailing list and send your mail for you.
• It’s affordable! This targeted direct mail comes with affordable postage and print options so you can market to your customers on your business’s budget.
• It’s custom! All postcard art is customized to your business and your message.

For a proximity campaign to have the strongest effect, you can even send postcards before, during, and after your work is completed. These supplementary services have also led to conversions for our clients:

• Yard signs – Showcase your work by leaving your business’s branded sign in the yard of your jobsite. Neighbors will receive your mail and notice the yard sign and your company vehicle so they can see your work.
• Door hangers – Canvas the neighborhood with door hangers for additional exposure.
• Call tracking – Add a call tracking number to your proximity mailers so you can record and track every call that comes in from this specific lead source.
• Graphic design – For the most professional appearance and details on your postcards, we will handle branded graphic design on your marketing materials. We can even redesign your logo when you’re ready.
• Photography – Post cards with actual jobsite photography will stand out. Schedule a session and we can visit your next jobsite for updated commercial photography.
• Loyalty mailing – Once you’ve gained new customers through proximity mailings, remind them when it’s time for routine service or maintenance with Loyalty Mailings. These post cards go to your past customers so you can get repeat business.

When you’re ready to supplement your online marketing with a direct mail campaign, give us a call. Years of experience and expertise await to help turn your customer’s neighbors into customers too.