Month: August 2018

Every company can benefit from hiring an agency to handle their social media needs. Many business owners scatter the responsibilities across the workforce and this overwhelms employees and cuts back on productivity. These six reasons highlight why your company needs a social media manager so you can focus on the things you’re good at, like running your business.

1. Represent Your Company Across the Web

A social manager is your company’s representative when it comes to your online presence. They interact with your customers daily through messages and comments. A social media manager can make or break your business’s online presence, which is why it’s important to hire someone for this, instead of scattering the tasks across your workforce.

2. Steady SEO Growth

A social media manager with SEO skills and other marketing attributes can contribute greatly to the steady growth of your business. They understand search algorithms and create high-quality content.

3. Attract New Customers

Most people today rely on the Internet to find new products or services that they are interested in. This is where a manager with a strong knowledge of social media marketing can help. Online promotions and campaigns are important for building awareness and attracting new customers.

4. Emphasis on Manager, Not Intern Companies think that hiring an intern, especially an unpaid one, to create a social media campaign can get them instant followers online. Growing an online presence is hard work and very time consuming. You get what you pay for and with a social media manager, you know you are getting an experienced professional with a proven track record.

5. The Workload Managing social media accounts can be overwhelming as it’s a year-round job. It is not something a business should take breaks from as it needs consistency and continuous engagement around your campaign. In all cases you need planned content and a maintenance schedule for each platform. Social media can be an integral part of search engines as people are looking for information all the time about products or services that companies offer.

6. Great Utilization of Marketing Budget

Most businesses want the “best bang for their buck” out of their budget. Online marketing costs approximately 60% less than traditional marketing yet generates four times as many leads. One of the largest factors to social media success is the communication that exists between the customers and social platforms, where traditional marketing sends the brand out without any engagement.

Social Media is easy to use but it is not simple if you want to be successful. If done properly, it should work seamlessly with other aspects of your marketing strategy. If you want to be successful, you need to hire a qualified social media manager or agency.

In the past few years, companies have made more room in their budgets for digital advertising. With more customers getting their info on the web, brands have discovered the benefits in making sure the correct content is available through searches. However, too many businesses believe SEO is a one-and-done process – they make a few changes and expect to be #1 on searches. Unfortunately, it doesn’t work that way, so it is important to know the long term capabilities of SEO and how to optimize a web presence for future leads.

Here are our top 5 reasons why SEO is not an overnight success:

1) The search algorithms of SEO are constantly changing

Google is constantly changing their algorithms. Their intent is to provide users with high-quality and spam free websites, many sites are  penalized  by these changes making way for the loss of SEO ranking along with loss of online search visibility. A company must think long-term when planning an SEO campaign. The changes will not be on a recurring basis, but it can impact rankings of a website.

2) The online world is always evolving

52% of all website traffic is generated through mobile phones. Internet users are using social media constantly and the online world is changing continuously. The SEO rules that worked once, may not deliver effective results currently. Because of this, the need for digital marketers to maintain a long-term SEO program is a necessity if they want to compete with the trends of competitors.

3 ) Internet on mobile devices is inventing new phases

With all the advancements in mobile technologies, digital marketers should keep a watch on new trends and include mobile SEO as part of their marketing campaign. The process begins with optimizing websites to be mobile responsive. With a responsive website, it is going to respond to whatever the consumers are using.

4) You are not the only using SEO

One of the top concerns for why you should think long-term for SEO is competitors are having the same thought process. Their digital marketing strategies will be along the same lines as your SEO campaign. The main goal is to make sure that your website ranks at the top or finds its way to the first page of search results. Millions of websites do whatever possible to be on top of search results and because of this you need to keep a long-term SEO program in place so established and compounded results can emerge.

5) An SEO campaign relies on fresh content

Keyword-enriched content is vital for any digital campaign. For this reason, quality and updated content has an impact on the overall success of your SEO campaign. Businesses get impatient with creation of content and they want to see instant results, but that is not how it works.  SEO cannot be compared to a one-and-done marketing campaign that you create and leave it. It is a long-term process which needs to be maintained for long-term results.