Business owners go through lots of different strategies and tactics to help them improve their sales. Some work well while others fall flat. There’s no sure-fire way to increase your sales but, when done right, SEO could be one of the best tools in your toolkit. If you’re new to SEO or are struggling to make it work, then read on for some tips on how to increase your sales through search engine optimization.
How SEO increases sales
A comprehensive SEO strategy improves the performance of your website so that people are more likely to see it as a result in their Google search. This exposes more people to your website and, hopefully, increases visits to that site as a result. More people landing on your website means more leads. It’s then up to your website copy to convert those leads into customers.
Take a look at our quick beginner’s guide to SEO to learn more about what’s involved in an effective SEO strategy.
SEO tips to make it work
The above sounds great, but SEO isn’t easy. It’s not a case of quickly fixing your SEO and then seeing the sales flood in. But here are some tips to understand the process and make it a little easier…
- Conduct thorough research – Targeting the right keywords is an important part of SEO, so keyword research is required first. You can use tools like Google Keyword Planner to research the popularity and competitiveness of different keywords and phrases. Select which keywords you want to target and try to incorporate them into your website content.
- Put content first – One mistake that businesses make is prioritizing SEO over content. In reality, content is a major part of SEO. Your visitors, and therefore Google, want to see quality, engaging content that’s useful and shareable. Don’t compromise your content just to fit a few keywords in.
- Combine SEO with other strategies – SEO is not a stand-alone activity and should be a part of your wider marketing strategy. Combining SEO with social can be especially effective as it helps with link-building. Build an active social media presence and then you can share content and post links to your website to help boost your SEO success.
- Be patient – Even if you have the perfect strategy, SEO is not an overnight success story. It takes patience and consistency before you start to see results. So, monitor your SEO and make changes where needed, but don’t become frustrated if you don’t see results right away.
Do you need support developing and implementing your SEO strategy? We support businesses around Winston Salem, Clemmons, and beyond to help them increase sales and get to number one on Google. Get in touch for our SEO and marketing support for your small business.