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Critical Data For Online Business Listings

Listings for local SEO

If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business.

The more accurate and consistent data there is about your business across the web, the more search engines will trust the validity of the business. And the more the search engines trust the business, the higher they will rank in local SERPs (Search Engine Results Page).

According to Moz in their 2017 Local Search Ranking Factors survey, 13% of professionals list citation signals as the most important element in Local Pack Ranking factor.

local listing factors

Moz, 2017


What’s in an online business listing?

The information contained in business listings can vary across verticals and directories—but some key pieces of information hold true across them all.

NAP Data

The most crucial data held in a business listing is the NAP data—name, address, and phone number information. NAP data is critical for the online visibility of any business, and every listing source contains this information for the businesses listed. Having correct NAP data ensures that not only will consumers find your business online, but that consumers will also have accurate, up-to-date information on how to contact you.

NAP data is also important for search engines like Google to display your business in geo-targeted searches. If someone is searching “good seafood” in the Boston area, the local Boston seafood places with correct NAP data will appear. Of course Google gives search ranking priority to business with correct NAP data—how else are they supposed to tell where you are, what you do, and if you’re even a legitimate business at all?

The stats

Consumers are looking for your business! What exactly are they looking for?

  • 53% of mobile searchers are looking for directions
  • 50% are looking for business addresses

Think with Google

Despite the importance of accurate NAP data, our data shows that many businesses are failing even at this basic step into the world of listings.

  • 86% of businesses have either missing or incorrect company name information listed across all listings sources
  • 72% of businesses have either missing or incorrect address information listed across all listings sources
  • 71% of businesses have either missing or incorrect phone number information listed across all listings sources

Data taken from the 140,000+ local businesses in our system

Hours of Operation

One of the most important details about your business to include besides NAP data is the hours of operation. When a consumer is searching for their business (or their goods/services), they have a high purchase intent, and are likely searching for an immediate need.

The consumer will likely a visit a business after the business is shown as “open” on their Google search.

hours of operation

If your business has no hours listed, the consumer would have to go out of their way to find out whether you’re open or closed from their website, or a phone call. Or, worse yet, they drive to visit your business and find that you’re closed! Now they’re not only inconvenienced by not knowing your business hours, but they’re also upset for wasting their time. Let the negative reviews commence!

If your competitor has their business hours listed, they’ll likely capture that consumer. People just want their needs fulfilled—they’d be happy to spend their money at a business that has their hours correctly listed if they were coming in-store to make the purchase.

The stats

  • 73% of purchases that result from mobile searches happen within the same day, and most (63%) within a few hours
  • 76% of consumers report that they expected hours of operation information when conducting a search
  • Over 60% of consumers find that knowing the business hours helps them make their purchase decision

Localeze, 2015

Consumers are often looking to make purchases the same day that they’re searching, so make sure they know your store is open when they go looking!

Websites

Does your business have a central “hub” of information to direct users to online? Throw that website link into your business listings. Consumers will often travel from Google search into a business website to get a feel for the business, and learn more about what they’re offering. So obviously, including a link to your website is important for their online presence.

The stats

  • 93% of businesses have either missing or incorrect website information listed across all listings sources
  • Only 7% of businesses have their website information correct across all listing sources
  • Nearly half of small businesses don’t have a website (Clutch)
website accuracy

Website accuracy by industry

If a user can find your website, they’ll get a better impression of your business, and likely have a more positive experience. With nearly half of small businesses not having a website, you can make your business stand out on the SERP by including your website data in the listing information.

Other listing information to include

Depending on your business vertical, there may be other pieces of information important for you to include in their online business listings.

  • Payment methods
  • Services
  • Brands
  • Holiday hours
  • Photos
  • Social profiles
  • And more!

The more information you include across all listing sources and directories, the easier it will be for consumers to find your business and purchase your products and/or services.

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30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with businesses trying to stand out.

Although there are many new players in the online marketing landscape like email, social media, and reputation, digital advertising isn’t set to slow down yet—a statement that’s underlined by the fact that ad spend is set to grow from $83 billion in 2017 to over $129 billion by 2021 (DMB Adobe).

We’ve compiled this list of top advertising stats so you can spend your advertising dollars where it matters, and get the ROI you need to thrive in the digital world.


Statistics about Digital Advertising

1. Digital ad spend is set to grow from $83 billion this year to $129+ billion by 2021

2. Google and Facebook are set to rake in 63.1% of digital ad spend in 2017

3. Google has +20% y/y advertising revenue growth, Facebook has +62% y/y growth

4. 39% of marketers list search engine marketing as their top business priority for 2017

5. Marketers that invest over 10% of their budgets on measurement are three times more likely to beat their sales targets by 25% or more

6. 56% of advertising use engagement to measure success, 21% use conversion & revenue

7. 34% of social media marketers list “tying social campaigns to business goals” as a top challenge


Video Advertising Statistics for 2018

8. 2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 2021

9. 68% of consumers feel positively about watching video ads for mobile app rewards

10. 52% of marketers believe that video is effective for brand awareness

11. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers

12. 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI

13. According to retailers, video can account for a 40% increase in purchases

14. Mobile shoppers are 3x as likely to watch a video than desktop shoppers

15. 46% of users act after viewing an ad

16. 80% of consumers remember a video ad they viewed in the past 30 days

17. Combining video with full-page ads boosts engagement by 22 percent

18. Ecommerce sellers find that using product videos increases product purchases by 144%

19. Video ad completion rate for videos 15 seconds long is 93-95%, with 30 second videos seeing a completion rate of 92-93%

20. Over half of video advertising is viewed on mobile


Mobile Advertising Statistics

21. Americans spend 71% of their online time on mobile, with Canada and the UK coming in at 62% and 61% respectively

22. Average smartphone conversion rates are up by 64%

23. Mobile advertising accounts for $37 billion of the $73 billion total ad spend (51%)

24. 81% of consumers feel negatively about mobile add pop-ups

25. Mobile accounts for 60% of click share on Google Search ads, compared to desktop’s 32%

26. Search ad spending on mobile is set to rise by 25% in 2017


Social Media Advertising Statistics

27. 70% of advertisers plan to increase their mobile social advertising budget in 2017

28. 26% of Facebook Users that click ads make a purchase

29. Images account for 75-90% of Facebook advertising effectivity/performance

30. The best headline length for a Facebook ad is four words, with 15 for the description.

Sources: DMB Adobe, 2017 | Smart Insights, 2017 | KPCB, 2017 | Digital  Marketing Depot, 2017 | eMarketer, 2017 | CMS Report | WordStream, 2017 | Small Biz Trends, 2016 | WowMakers, 2016

Contact us to get started with digital advertising for your business today!