Having a website is a great way to get more people to know about your business by finding it online. But it’s not an instant shortcut to page one of Google’s search listings. Getting there can take a lot of time and work optimizing your website for search engines. And it helps to have some […]

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their […]

As a business, how likely is it that potential customers will come through your door?The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a customer […]