You’ve read up all you can about search engine optimization and have been implementing what you think is a solid strategy. But it’s not getting you any results…
SEO is not an easy strategy nail, so don’t get too disheartened. This blog should give you some ideas of why your SEO strategy is failing and what you can do about it.
You’re not keeping up with the latest tricks
SEO is constantly evolving. As soon as you think you’ve got to grips with Google’s latest updates, they go and do it all over again. Your SEO may be failing simply because you’re still following outdated best practices. Read up on Google’s latest tips to stay afloat.
You need better keyword research
Optimizing for keywords won’t help you much if they’re the wrong keywords. Try not to target keywords that are too vague or too specific. The first will put you up against too much competition while the second won’t get any attention from search users. Perform keyword research regularly to keep targeting the best ones for your business.
You don’t have quality content
SEO isn’t about keyword stuffing anymore. It’s all about providing your users with quality content. Content that entertains them, educates them, and informs them. Interesting blog articles will draw attention to your site and Google will recognize them as worthwhile content, making their search spiders more likely to rank your page highly.
You’re ignoring social media
Backlinks are key for a good SEO strategy, and social shares make up a big part of these links. If you’re avoiding taking the plunge with social media or simply aren’t active on it, then this could be why your SEO strategy is failing. Building a social following and sharing your website content, like blogs, to social media makes a big difference.
You’re not monitoring it properly
Monitoring is an important part of any marketing strategy. By monitoring your SEO results, you can constantly be improving your strategy by acting based on what’s working well and what isn’t.
You just need to wait longer
You won’t see miraculous SEO results overnight. If you’re running a well-researched SEO strategy, then stick with it and the results should come. Follow the above tip and keep monitoring your results as you go to notice any improvements or weak points.
There are a lot of mistakes you can make with SEO, these are just a few of the basic problems that businesses face online. If you need help with your SEO or content creation strategy, Hallen Media can help you get the results you’re after. Get in touch to find out how we can help you.